Book Marketing & Distribution information provided by Love of Books self publishing success- Brisbane, Sydney, Melbourne, Adelaide, Perth, Darwin, Canberra, Hobart & Australia-wide!
All books published with Love of Books are entitled to A FREE listing on the NEW LOVE OF BOOKS – BOOKS FOR SALE WEBSITE. Great Free Marketing!
YOUR NEW BOOK – AVAILABLE FOR SALE TO THOUSANDS OF BOOK SELLERS WORLD WIDE!
We now complete legal deposits and CiP registrations as well as your title registration with Bowkerlink to ensure your new self-published book is listed available for sale to thousands of bookstores worldwide (ISBN PACKAGE only $280.00. Includes printing and postage of legal deposit books). Great book marketing advantage.
We will electronically submit your new self-published book information to Global Books In Print as well as Australian Books In Print and BOOKSELLER + PUBLISHER Magazine – available for all new book publishing packages with over 100 books printed with us!
Some people say they need a small fortune to publish their book
Well being a self-publisher you don’t need a lot of money. Just a little support from the right people and of course a true desire to make your dream of becoming a published author a reality!
Nothing like the feeling of finally seeing that hot little book in your hot little hands.
If you use mainstream distribution channels you will be paying a large fee for their service also.
I’m not trying to put you off mainstream distribution. If you are not a sales person it could be an option.
You really need your own ISBN so if you are offered a free ISBN ask “Is it my very own?”A true publishing company will give you enough book marketing advice and tips to sit you on the right track with your book marketing.
Successful self published authors started with a plan. Have you got one?
If you want to be a true self-publisher then you need to sit back and take control of your own publishing experience that includes marketing.
Book Marketing: You’re the Self-publisher of your own book.
Check them out and compare see for yourself
www.lulu.com www.amazon.com www.wildandwoolley.com.au http://en.wikipedia.org/wiki/Self publishing www.seaviewpress.com
Getting positive feedback from your readers simply means that your book is worth publishing. However, distribution and marketing are the most important elements in publishing because without these 2, getting book sales is next to impossible.
We can set up your own website first so that you can centralise book orders. With this, you will be receiving all the royalty for your book. We will have your book available in all major resellers such as, Angus and Robertson, Borders, Barnes and Noble, EBay and a lot more. The reason is that, It’s best to sell all books you have printed yourself because you’re essentially getting more.
After setting up your website, We can set up a Press Release Campaign to target different media outlets help out in informing about your book. This Press Release would have all vital ordering information such as your Name, Book Title, Phone, Email and Website so people know how to order your book. I will also boost your website information in Google by creating a search information about you. Lastly, I will set up an email marketing campaign generated to target all audiences from coast to coast.
Having a personal website means that you can be viewed by anyone, anywhere in the world, 24 hours a day, 365 days of the year – as long as they have Internet access. It is one of the truly efficient ways of marketing your work. With your own website, millions around the world will know about you and your books; you can link your website to forge stronger business relationships with online bookstores, book clubs and author organizations; you can level the literary field with the more established authors; the possibilities, it goes without saying, are endless.
Although you provide the content of your website, Our copywriters are on hand to write content for the pages while our designers design a professional web page. We will provide you with your own domain using either your ‘NAME’ or your ‘BOOKTITLE’ for easy-to-remember web address. Excerpts from your book may be added just so your audience will have a glimpse of your work. You may opt to have 3 or more pages for your website, depending on the service level you will choose.
To be able to create a buzz about your website:
- Include a Press Release Campaign
A Press release campaign is a marketing service targeted to media. This can be TV, Radio and Print. Media outlets can local, national and international.
Our Copywriters can create “Media Buzz” by sending newsworthy information and compelling article about you and your book to different media outlets of your choice.
Given that these media outlets would respond, then we will be arranging a publicity interview for you.
To Generate positive results to your website:
- Include a Google search marketing campaign
Targets millions of Google users and drive visitors to a website where they can purchase your book. By strategically placing your ad on the search results page when people search for words associated with your book, you can drive interested parties to your website, increase your online presence, and maximise your book sales.
You will be increasing your online presence with your book marketing through this. You may choose from different keywords relating to you and your book. Examples of keywords can be your name, title of your book, or anything that would lead them to see your website.
This Google search is connected to your website for easy access.
- This all helps to generate potential book sales.
Include an Email Marketing Campaign:
What is Opt-in Email Marketing? This campaign entails a huge email broadcast, sent out to people who have opted-in to receive commercial marketing messages. This is a ready audience interested to hear about newly published books. They can then easily click-through to your own website or wherever else they choose. Because they are subscribers this is by no means spam.
How does it work? – our talented creative team will write and design a custom email message for you, complete with: A Compelling subject line, An Image of your book’s cover and Quick and easy click-through ordering to the destination of your choice.
These are subscriber-based who opted to receive information about your book. Before this is sent, we will pre-qualify list to make sure that those who’ll be receiving emails are looking for books with genre such as yours.
You have the option to go for 1 million to 10 million targeted subscribers/recipients.
Benefits:
- Centralise book orders through your website
- Increase online presence through Google Search Marketing
- Possibly featured in different newspaper or magazine through press release
- Increase Sales through Email Marketing Campaign
- Chances are, all your stock books will be sold out
- Email Marketing Campaign has a 3% response rate based on statistics
Once this is all done, start distributing the books worldwide to maximise your sales potential. Your book will be stored in digital storage so that once all is well, automatically, your book will be available for sale and will be distributed in 25,000 online bookstores and retail outlets such as, Angus and Robertson, Borders, Barnes and Noble, Ebay, Google, abebooks.com, textbookx.com, biggerbooks.com, biblio.com, tomfolio.com, buy.com, elephantbooks.com, powells.com, buchfreund.com, abooksearch.com etc.
Here are details of the book promotion services presently on offer:
| Love of Books Special Book Promotion Advanced Book Marketing Package | ||
| Publishing/ Marketing Program: |
Total Web Design ($490.00) or utilize our promoted website listings.Press Release Package: Professionally written Press Release submiited Globally to 800 Media Outlets (valued at $1200) can be sold seperately for $990.00 or $490.00 for 500 Media Outlets.Professional Movie Trailer valued at over 500 dollars.Google Search Campaign- 500 clicks and 15 Keywords (valued at: $900.00) Email Book Marketing Campaign to 5 Million Recipients (valued at: $2,999.00)50 Printed Paperback Books up to 200 pages also included! Title added to Google Books Online and www.loveofbooksclub.com. Amazon files created for you to create your own Amazon account and monitor your progress.
Hundreds of Online Directories listing your title. Treat your book to 6 months of premier book publicity and marketing! Using the media as a conduit, your publicity team will dedicate 6 months targeting top contacts and online resources. 6 months of personalized publicity using media contacts. Your book is promoted to print (magazine and newspapers), broadcast (television and radio), and online media contacts with the goal of covering you and your book in a variety of ways. • The team asks a series of questions to help learn more about you, your book, and your goals. All is then taken care of. • Review your book and questionnaire, working with the team to develop press material multiple creative pitching angles to make it as easy as possible for editors, reporters, producers, and bloggers to feature you and your book. The campaign progresses for the 6 months. • Send your book and press material to interested media as requested, and proactively send your book and press material to high priority media.* • Provided written updates. Your input and feedback are encouraged during the entire process. • Reach out to thousands of media contacts including focus in your local geographic area. • Discuss options at the end of the campaign to continue or provide you with details of interested media for you to continue publicity efforts. *50 copies of your paperback Black and white book are included for this campaign. |
$8990 sold as a package deal. |
SEO- Search Engine optimisation & Internet Marketing
SEO is the single most complex and bewildering part of designing and marketing a new website. There are hundreds of companies offering ‘Get on Page #1 of Google” guaranteed. Some are ridiculously cheap and some are so stupidly expensive its hard to figure out who’s legitimate and who’s not.
One thing is certain; SEO takes time.
Successful SEO requires the vast majority of your pages to be fine tuned to suit your objectives.
However, the good news about SEO is once you have the fundamentals in place you should be able to handle 75% of your internet marketing and SEO in-house. There will always be some technical things that you will need companies like Explainafide for but with our $750 attack plan you should be in a position to gain recognition for your brand without too much external help.
No contracts.
We understand that cash flow is very sporadic for small businesses and start-ups and as such we don’t use contracts. One month you might want mountains of work done over and above the suggested $200, another month funds might be tight and you don’t want anything at all.
Our SEO and Internet marketing plans:
Level 1- Current Website Analysis- $300
- Full website Analysis – We will assess the success of your website in terms SEO. We will report on what keywords you’re targeting, what you should be targetting and how to make small changes to improve your rankings. Often the smallest changes make the biggest difference.
- SEO Review what is working and what isn’t in terms of Usability. Are customers finding what they want when they visit your website or are they leaving disappointed?
- Suggest small structural changes that will assist in helping your ranking.
- Review your links and comments about your company on the internet.
- Suggest Social Media and other Blogs that will be worth connecting with.
Level 2 – The Attack Plan – Full Market & Website Analysis – One off $750.00
Armed with this full market report and SEO package you should be able to work on 75% of your SEO and online marketing in house. It sets up a strategy for the long term where you have a manual of things to work on yourself
- Conduct a Full Analysis of your Competitors so we can establish for certain why they are performing better and how we can adopt their strategies.
- Suggest redesigning parts of your website to ensure you are converting visitors to customers.
As an example; between 50%-60% of shopping carts are abandoned before check out.
- Improve Usability of your site so people find what they want quickly and easily
- Suggest small structural changes that will help with your SEO. ie. Html and Title Tag changes.
- Review issues with download speed. In the era of smart phones it is vital to have a fast loading site.
- Research your target audience and potential market both online and offline- competitors, potential partners, and emerging markets.
- Keyword Research- learning what words people use when they search for terms relating to your industry is vitally important.
- Run your current articles and pages through an Algorithm that is similar to Google’s to find the best words to spice up your content (without changing much content).
- Inform you of the best Affiliate marketing options available for your niche (if applicable).
- Review the visual aspects of your website. Add some new photographs, suggest different colours or even additional graphics might be needed to spruce up the site. The proverbial lick of paint.
- Submit Sitemap to Google so it knows all the pages in your website.
- Set up Analytics so we can monitor your website so we understand what pages are successful, what aren’t and take action to improve them (this will take at least 1 month to get solid results).
- Suggest websites that may be great for you to build mutually beneficial relationships.
- Assist with some Social Media Advice- what might help your business, what might be a waste of time and what new social media start ups might be appropriate to join.
- Training and advice via phone or email on the basics of SEO (1 hour included, $55.00 p/hour for any additional advice)
- Give you a working list of websites and blogs that will be great for SEO and subsequently backlinks- not all links are weighted the same.
- List of reliable SEO blogs for further reading.
- Recommend 5 e-books that are well worth reading on the mystical art of SEO.
Small Business/ Creative Marketing Package – $750 initially (as above) then recommended $200 p/month
Ongoing SEO work & Assistance:
- Monitor your website so we understand what pages are successful, what aren’t and take action to improve them.
- Create new content in the form of new articles or add more oomph to your copy.
- Clean up redundant pages ensuring your website loads as fast as possible.
- URL optimisation – making URLs search engine friendly.
- Issue Press Releases and Social Media Announcements on your behalf.
- Set-up some more complex programs that can assist with SEO such geositemaps, microformats.
- Continually review the market to see any changes that might be happening and how you can benefit from them.
- Contact you regarding any new technologies that maybe of assistance for you.
- Build inbound links to your website.
- Submit your site and update your listings on some key directories. Most directories are nect to useless but there are some that are worthwhile.
- Set up some guest posts for you on various other blogs.
- Monitor any issues Google might have in crawling and indexing your site and remedy them.
Medium Sized Businesses – $750 initially (as above) then $400+ p/month
Once you get to larger scale websites the maintenance and reporting time varies widely as such it really is a case by case price. If you want to get #1 on Google for keyword ‘Accountant Sydney’ it will take some serious mouse clicks, keyboard strokes and late night pizzas so I won’t even be brave enough to give you a gustimate here.
Book Publishing companies that can offer support, advice on all aspects of the processes including book marketing, good service and provide you with quality printing and workmanship of your book is your answer.
Nice one! I will share some of your ideas and info to my colleagues… hope it’s fine! =)